Resultado de búsqueda
26 de abr. de 2024 · Es por este logro que Cristina Barbosa, presidenta de Ogilvy España, ofrece una entrevista a MarketingDirecto.com, donde revela las claves del éxito de la campaña y destaca los mayores retos para la industria publicitaria en el contexto actual.
Hace 7 horas · Legendary advertising executive David Ogilvy had a lot to say on the subject. Often called "The Father of Advertising," Ogilvy founded the agency Ogilvy & Mather and was responsible for some of the most iconic ad campaigns of the 20th century. More importantly, he understood the power of the written word to command attention and shape opinion.
4 de may. de 2024 · Para ello, la compañía ha presentado una nueva estructura organizacional e identidad de marca con el objetivo de redefinir la compañía y construir un nuevo modelo para la industria, “que ayudamos a crear hace más de 70 años", ha agregado Seifert. La marca integrada Ogilvy reúne tres unidades: OgilvyOne. Ogilvy & Mather Advertising.
15 de abr. de 2024 · Written by Rich Ord. Monday, April 15, 2024. In the pantheon of advertising, David Ogilvy stands as a colossus. Known as the “Father of Advertising,” Ogilvy’s methodologies and insightful philosophies transformed the advertising industry, crafting a legacy that transcends the transformation from print and broadcast media to ...
30 de abr. de 2024 · David Ogilvy often referred to our agency as a ‘teaching hospital’ – a center of excellence equally responsible for the next generation of innovation as it is for modern day expertise. Ogilvy has a long-standing heritage in the social and influencer space.
19 de abr. de 2024 · As David Ogilvy famously said, 'I always try to consume the product I'm writing copy about.' This approach allows you to experience the product from the customer's perspective, a crucial step in understanding their sense of product consumption.
2 de may. de 2024 · Published May 2, 2024. Adam Zaki Reporter. Listen to the article 8 min. Ogilvy, the 76-year-old U.K.-based advertising agency, has a lot of history behind it. Its founder, David Ogilvy, also known as the father of advertising, left his legacy not only in the industry he helped develop, but also in how his company operates today.
