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David Ogilvy. Pour les articles homonymes, voir David Ogilvy (homonymie) . David Ogilvy ( 23 juin 1911 - 21 juillet 1999) est un concepteur-rédacteur et chef d'entreprise britannique. Il fut un acteur majeur dans l'industrie publicitaire d'après guerre aux États-Unis et dans le monde.
David MacKenzie Ogilvy (June 23, 1911 – July 21, 1999), was a notable advertising executive, whose work was known for its creativity; he became known as the "Father of Advertising." He also introduced the concept of brand image to advertising. Ogilvy established a successful advertising agency, Ogilvy & Mather, institutionalizing his values ...
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David Ogilvy hatása a reklám világára felbecsülhetetlen. Megszámlálhatatlan szakmabeli forgatta bibliaként két magyarul is megjelent könyvét. Csörghe Ádám marketingszakember megjelentetett egy magyar nyelvű elektronikus könyvet, amely összefoglalóan és olvasmányosan vezet végig David Ogilvy nagy ötletein és még ma is érvényes gondolatain, legendás kampányain.
David officially retired in the 1973 and was inducted into the Global Business Hall of Fame in 1979. He briefly came out of retirement in the 1980s to helm the agency’s new office in India, and then published Ogilvy on Advertising in 1985.
14 de jun. de 2011 · Everything you need to know about David Ogilvy in four minutes. (This updates the previous video we had on the Adweek YouTube page.)Subscribe to our channel!...
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David Ogilvy, orden de las Artes y las Letras de Francia en 1990, publicó varios libros en los que plasmó todos sus conocimientos, filosofía y pensamientos acerca de la publicidad. Uno de los más famosos es Confesiones de un publicitario, publicado en 1963 y convertido en todo un best-seller para la época.
