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Italian luxury fashion house Gucci loses its crown for the first timein 2023, dropping to second place on our list of the most popular luxury brands online. The change hardly comes as a surprise after observing the Kering-owned megabrand steadily decline over the past years. Gucci went from owning 22.34% of the share of online search interest in 20...

Luxury French fashion house Chanel maintains its third position on our list of the most popular luxury brands online in 2023. One of the last digital holdouts in luxury fashion, Chanel is famously known for its resistance to resale (that being said, you can buy second-hand Chanel products on reliable luxury resale websites like The RealReal, Fashio...

Immediately below the podium, we find French luxury house Louis Vuitton, maintaining its fourth position on our ranking of the most popular luxury brands online in 2023. The brand surpassed €20 billion ($21.9 billion) in revenue for the first time in 2022. It’s not all upside for Louis Vuitton, however. The actual share of search interest for Louis...

After losing two places last year, private luxury house Hermès maintains the fifth place on our list of the most popular luxury brands online in 2023. Hermès isn’t staying still, however, with a healthy 33% traffic growth to its website. French fashion and leather goods house Hermès continues to enjoy excellent desirability for its timeless classic...

The most sought-after luxury watch brand online and the biggest luxury watch brand in the world, Rolex remains remarkably stable in 2023, maintaining its sixth position on our ranking of the most popular luxury brands online. After losing two places in 2021, the Swiss luxury watch brand managed to maintain its place thanks to a combination of susta...

After a remarkable international momentum over the past few years, family-owned Prada gains one more place in 2023 to end seventh on our best luxury brands online ranking. All the online brand visibility metrics are positive for the Italian luxury fashion house, with traffic to its website growing 49% year over year. Following a shift upmarket and ...

The American, French-owned, luxury jewelry brand Tiffany & Co. loses one spot on our list this year, swapping places with Prada. In 2023, the iconic jewelry brand focuses on growing its product portfolio, engaging younger generationsof affluent consumers, and refreshing its retail stores’ network. After the acquisition of Tiffany in 2021 for US$16....

Founded by Gianni Versace in 1978, the flamboyant Italian luxury brand Versace consolidates its position in the top 10 on our list of the most popular luxury brands online in 2023, after rocketing ten spots up the chart in 2021. Versace was already showing promise among younger affluent consumers when Capri (then still named Michael Kors Group) acq...

Completing the top 10 of the best luxury brands online in 2023 and making a strong comeback (the brand dropped from our ranking last year) is British heritage brand Burberry. With both a new Chief Creative Officer and a new CEO (Jonathan Akeroyd) coming on board last year, Burberry is hitting the refresh buttonto boost its appeal among a new genera...