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26 signs that creative strategy is alive. A few words from the final judging room at the APG Creative Strategy Awards 2023. I spent two days this week with a group of amazing people, hearing 26 presentations from some incredibly talented strategists. Each presentation skilfully condensed a 2000-3000 word case study into just 5 very short minutes.
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
1st Sep 2021. 5 Comments. The sales funnel is nearly a...
- The brand: the most valuable business tool ever ... - Tom Roach
The brand: the most valuable business tool ever invented –...
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
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- Work London, live Cambridge
- 12.6K
- January 2009
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
22 de abr. de 2021 · Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years – shares his thoughts on Jellyfish, and what it may mean about the agencies of the future.
4 de mar. de 2021 · Roach, who has worked at some of the best communications agencies in the world (Leo Burnett, BBH, adam&eveDDB and, most recently, Jellyfish), proposes ending the false choice between long and short-term marketing tactics. Here, he explains how to get the two working in harmony, and close the value-destroying divide between ‘brand ...
