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26 signs that creative strategy is alive. A few words from the final judging room at the APG Creative Strategy Awards 2023. I spent two days this week with a group of amazing people, hearing 26 presentations from some incredibly talented strategists. Each presentation skilfully condensed a 2000-3000 word case study into just 5 very short minutes.
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
1st Sep 2021. 5 Comments. The sales funnel is nearly a...
- In a world of change, what won’t? – Tom Roach
10th Oct 2021. 5 Comments. In marketing we love change, but...
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
1 de sept. de 2021 · 1st Sep 2021. 5 Comments. The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive. The cockroach of marketing concepts, it just seems to keep going and going, adapting to the environment it finds itself in.
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- Work London, live Cambridge
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- January 2009
4 de mar. de 2021 · Award-winning marketing strategist Tom Roach, explains how to get long and short-term marketing tactics working in harmony, and reap the rewards. In this article. Short-termism and long-termism are both just wrong-termism – so says multiple Gold IPA Effectiveness award-winning marketing strategist Tom Roach.
10 de oct. de 2021 · 10th Oct 2021. 5 Comments. In marketing we love change, but what about what won’t? Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works.
Roach lays the groundwork for why and how innovation has lost its meaning through looking at our current public systems.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
