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7 de feb. de 2024 · Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture invariably lead…. 10th Oct 2021.
- In a world of change, what won’t? – Tom Roach
10th Oct 2021. 5 Comments. In marketing we love change, but...
- In a world of change, what won’t? – Tom Roach
1 de sept. de 2021 · 1st Sep 2021. 5 Comments. The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive. The cockroach of marketing concepts, it just seems to keep going and going, adapting to the environment it finds itself in.
12 de nov. de 2020 · The brand: the most valuable business tool ever invented – Tom Roach. By thetomroach. 12th Nov 2020. 3 Comments. A brand can be a company’s most valuable commercial asset, but persuading CEOs to invest in theirs has never been harder. In an open letter to all CMOs, everywhere, I set out some key data to help them. [first published 22.03.18]
12 de oct. de 2022 · Marketing’s most marmite metric – Tom Roach. By thetomroach. 12th Oct 2022. 46 Comments. ROI is a mass of contradictions. It’s loved by many, hated by some, really hated by a few. It’s simultaneously what marketers say is their most important metric, whilst also being marketing’s most misunderstood, misused and even damaging.
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7 de feb. de 2024 · Read all of the posts by thetomroach on Tom Roach. [First published in Marketing Week 12th October 2022] Too great a focus on return on ad spend (ROAS) is leading to short-term thinking and under-investment, which in turn is stifling growth, and it has the potential to be far more damaging than ROI.
