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  1. www.fda.gov › real-cost-campaignThe Real Cost Campaign | FDA

    10 de ene. de 2023 · FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention ...

  2. www.fda.gov › media › 87879The Real Cost: CAMPAIGN OVERVIEW - U.S. Food and Drug ...

    FDA’s award-winning youth tobacco prevention campaign, “The Real Cost,” aims to prevent susceptible youth from trying tobacco and keep experimenters from becoming regular tobacco users.

  3. www.fda.gov › tobacco-products › real-cost-campaignThe Real Cost Cigarette Prevention Campaign | FDA

    • Background
    • Our Approach
    • Awards and Recognition

    FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014. In its first two years, research showed “The Real Cost” prevented up to 587,000 youth ages 11 to 19 from initiating smokingbetween February 2014 and November 2016, half of whom might have gone on to become established adult smokers. Our Goal: Educate youth ages 12 to 17...

    Ver lista completa en fda.gov

    “The Real Cost” cigarette prevention campaign uses digital marketing tactics and creative advertising to educate the audience on the negative consequences of smoking. Some of these marketing tactics included: 1. Digital and streaming video advertising 2. Streaming audio advertising 3. Social media to engage the audience 4. A variety of influencers ...

    Ver lista completa en fda.gov

    Anthem Awards
    Effie Awards
    Festival of Media Awards
    The One Show Award

    Ver lista completa en fda.gov

  4. therealcost.betobaccofree.hhs.gov › about-usAbout us - The Real Cost - HHS.gov

    Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign. Get Help. If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information. Call 1-800-QUIT-NOW (1-800-784-8669) Chat with a counselor https://livehelp.cancer.gov/

  5. therealcost.betobaccofree.hhs.govWhat Is The Real Cost? - Smoking and Tobacco Facts

    Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010. U.S. Department of Health and Human Services (USDHHS).

  6. www.sciencedirect.com › science › articleThe Case and Context for “The Real Cost” Campaign - ScienceDirect

    1 de feb. de 2019 · This article is part of a supplement entitled Fifth Anniversary Retrospective of “The Real Cost,” the Food and Drug Administration's Historic Youth Smoking Prevention Media Campaign, which is sponsored by the U.S. Food and Drug Administration. Previous. A NEW ERA IN TOBACCO CONTROL.

  7. stage-digitalmedia.hhs.gov › tobacco › webpagesThe Real Cost Campaign - Tobacco Education Resource Library ...

    FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from tobacco initiation and use. “The Real Cost” launched in 2014 with cigarette prevention messaging using a robust paid media strategy to effectively reach teens and change their tobacco-related knowledge, attitudes, beliefs, and behaviors.