Aldrich subsequently directed Hecht-Lancaster's next film, Vera Cruz. The film earned $3.25 million in American and Canadian rentals during 1954, and it went on to generate total gross receipts of $10 million in the United States and Canada. In France, the film sold 1,216,098 tickets at the box office. Critical
Vera Cruz had been a huge success, but Marty secured Hecht-Lancaster as one of the most successful independent production companies in Hollywood at the time. Marty star Ernest Borgnine was under contract to Hecht-Lancaster and was unhappy about his lack of upcoming roles, especially after only receiving some seven lines in 1957's Sweet Smell of Success and half of his pay for Marty .