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Here are 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture invariably lead…. 10th Oct 2021.
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
1st Sep 2021. 5 Comments. The sales funnel is nearly a...
- The brand: the most valuable business tool ever ... - Tom Roach
The brand: the most valuable business tool ever invented –...
- In a world of change, what won’t? – Tom Roach
10th Oct 2021. 5 Comments. In marketing we love change, but...
- The Wrong and the Short of it – Tom Roach
Exec Strategy Director at A&E DDB, Tom Roach, recently wrote...
- Marketing’s most marmite metric – Tom Roach
Marketing’s most marmite metric – Tom Roach. By thetomroach....
- The sales funnel is wrong but it’s here to stay ... - Tom Roach
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