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  1. A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. This article enlists 21 questionnaire templates along with samples and examples.

    • Questionnaire Templates
    • 4 Questionnaire Examples
    • Questionnaire Design
    • How to Make A Questionnaire
    • How Questionnaires Can Benefit Your Customer Service Strategy

    1. Free HubSpot Questionnaire Template

    HubSpot offers a variety of free customer surveys and questionnaire templatesto analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

    2. Client Questionnaire Template

    It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro surveyseveral times throughout the year. These types of quick survey questions work well to retarget your existing customers th...

    3. Website Questionnaire Template

    Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

    1. Customer Satisfaction Questions

    I received this questionnaire after an annual appointment with my optometrist. This specific questionnaire targets patient satisfaction. Since the company specializes in medical services and not products, there isn't a lot of input patients can give on new things for the company to ideate and produce. This questionnaire is effective because it's clear and concise. As someone with a pretty busy daily schedule, I wouldn't want to invest more than a couple of minutes in a company questionnaire....

    2. Customer Effort Score (CES) Questions

    Recently, I took a Greyhound bus to and from New York City, and I received this survey via email. This is an example of a Customer Effort Score(CES) question. These questions measure the ease of a customer's experience, not just their satisfaction with the overall experience. This specific Greyhound survey measured: 1. How easy my experience with checking luggage was. 2. Whether or not an employee helped me load and unload my luggage. 3. How long the loading and unloading process took. 4. How...

    3. Psychographic Questions

    Emerson College's Center for Spiritual Life sent me the above survey during the spring semester. Since it was directed at students, its goal was to improve the direction and reach of the Center for Spiritual Life. As a student, I don't typically fill out surveys because my time is spent completing assignments. Emerson College recognized this and has started offering to enter students into drawings to win prizes if they complete certain surveys. Offering incentives in exchange for getting cust...

    Questionnaire design is a critical part of the survey creation process. It involves creating questions that accurately measure the opinions, experiences, behaviors, or actions of the respondents. Questionnaire design includes question development, writing, organization, and testing.

    Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test you...

    Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your cus...

  2. Our list of sample survey questionnaires: Explore survey and questionnaire examples. Use our FREE sample survey questionnaire templates and get your research started today.

  3. Creating a questionnaire: How-tos, templates, and tips. Get valuable thoughts from respondents with a well-designed questionnaire. Browse examples, find tips, and tailor a free questionnaire template from Canva to meet your data collection needs. Create a questionnaire.

    • Canva Team
  4. Need help writing good survey questions? Get examples of survey questions and learn how to build successful surveys with our most popular questions.

  5. How to make a questionnaire: Keep questions short and focused on one topic at a time. Use multiple choice questions to fit answers into a specific category. Use an open-ended question to capture comments. A Likert scale or MaxDiff question can be used for market research.