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  1. 10 de ene. de 2023 · FDAs award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention...

    • Background
    • Our Approach
    • Awards and Recognition

    FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014. In its first two years, research showed “The Real Cost” prevented up to 587,000 youth ages 11 to 19 from initiating smokingbetween February 2014 and November 2016, half of whom might have gone on to become established adult smokers. Our Goal: Educate youth ages 12 to 17...

    “The Real Cost” cigarette prevention campaign uses digital marketing tactics and creative advertising to educate the audience on the negative consequences of smoking. Some of these marketing tactics included: 1. Digital and streaming video advertising 2. Streaming audio advertising 3. Social media to engage the audience 4. A variety of influencers ...

    Anthem Awards
    Effie Awards
    Festival of Media Awards
    The One Show Award
  2. 29 de ene. de 2024 · Our Goal: Educate youth about the dangers of e-cigarette use. The campaign addresses the “cost-free” mentality in middle and high schoolers with messages about the health consequences and...

  3. Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Costcampaign. Get Help If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.

  4. 66.2K subscribers ‧ 61 videos. Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use...

  5. The U.S. Federal Drug Administration's (FDA) Center for Tobacco Products has launched a new "The Real Cost" media campaign focused on preventing youth e-cigarette use. The campaign aims to reach 10.7 million youth (ages 12-17), who have used e-cigarettes or are open to trying them.

  6. FDA’s first tobacco prevention campaign, “The Real Cost,” was launched in 2014 to educate the more than 10 million 1 youth ages 12-17 who were at-risk for smoking cigarettes in the United States about its harmful effects.