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6 de jul. de 2006 · Correction: July 11, 2006. An obituary and headline on Friday about Theodore Levitt, a marketing scholar at the Harvard Business School, referred incorrectly to the origin of the word globalization.
Books. Ted Levitt on Marketing. Theodore Levitt. Harvard Business School Pub., 2006 - Business & Economics - 226 pages. Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and ...
西奧多·萊維特（英語： Theodore Levitt ，1925年3月1日—2006年6月28日）是出生於德國的美國經濟學家，曾擔任哈佛商學院教授。 他也是《哈佛商業評論》的編輯，以增加其發行量和普及全球化而聞名。
La miopía del marketing Theodore Levitt 1 Reimpreso con el permiso de los editores Eduardo C. Bursk y John F. Chapman, eds., la Estrategia de marketing Moderna (Cambridge, la Masa. : la Prensa de la Universidad de Harvard, @ 1964), por el Presidente y Hombres del Colegio de Harvard; publicó originalmente en la Revisión del Negocio de Harvard, 38 (julio agosto 1960), las págs. 24-47.
Theodore Levitt (Vollmerz, 1º marzo 1925 – Belmont, 28 giugno 2006) è stato un economista tedesco, professore alla Harvard Business School. È stato redattore della Harvard Business Review , noto per aver aumentato la circolazione della rivista e per aver divulgato il termine globalizzazione .
El término fue acuñado por Theodore Levitt [1] en los años 1960. [3] [2] La gente orientada a la estrategia de marketing, las variadas técnicas de previsión y el valor del ciclo de vida del cliente pueden escapar de la miopía de marketing.
16 de jun. de 2003 · 6/16/2003 Theodore Levitt's work was outrageous—and outrageously smart. HBS professors Richard S. Tedlow and Rawi Abdelal put "The Globalization of Markets" in perspective. by Sean Silverthorne, Editor, HBS Working Knowledge Agree or disagree—and even his colleagues disagree—Theodore Levi...
